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FADE IN: MAYA

By jaron

August 9, 2019

There are a raft of shibboleths and acronyms you probably know if you’re contemplating writing something that starts with FADE IN:

POV, MOS, CU, FADE OUT, INT … some of the many “inside words” that are helpful to know if you’re going to make your mark in Hollywood.

Here’s a new one for you: MAYA. It stands for Most Advanced Yet Acceptable. The guy who came up with it was Raymond Loewy — arguably the most successful industrial designer of the last century —

MAYA explains why there are so many remakes, sequels, prequels, and homages to successful films and TV series. Familiarity may breed contempt but in Hollywood it spells gold at the boxoffice.

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Jaron Summers wrote dozens of primetime television and radio programs, including those for HBO, CBS, ACCESS TV and CBC. He conceived the TV and Film Institute of Canada. Funded by the University of Alberta and ITV, Jaron ran the Institute for 12 years, donating his services for a decade.